Consumer Technology

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Consumer Technology

Market saturation, product commoditization, rising costs and the sheer explosion in the number of customer channels, coupled with increasing power brands from mega retailers, are forcing the Consumer Packaged Goods (CPG) companies to relook at their business models. Global expansion is imperative to survival and growth for these companies, but makes the supply chain increasingly complex and prone to disruption. Growing price sensitivity and demand for a consistent personal brand experience across all channels is changing the focus of marketing strategies in these companies.

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